Date: 03/31/2010

Location:

Details:
Sponsored by: Healthcare Marketing Advisor
Proving that your marketing efforts have a real impact on revenue, volume, and perception is a challenge, especially when it’s difficult to show financial ROI.
Join HealthLeaders Media for Beyond ROI: Prove the Success of Your Marketing Efforts and in 90 minutes learn to measure and report results on integrated, social media, and traditional campaigns. Find out how St. Joseph’s Hospital in St. Paul, MN, proved that their marketing efforts increased market share using baseline and relative comparison measurement techniques and get real-world examples from other organizations that are employing best-practice measurement techniques.
Participants will learn to:
• Apply baseline measurement to compare consumer awareness, preference, market share, and volumes to periods with no marketing activity
• Use relative measurement to compare results against similar marketing activities and prove the true impact of your marketing
• Persuade internal stakeholders that these and other measurement strategies have value
• Gather, assess, and present data that accurately demonstrates positive consumer activity and behavior
Click here for full agenda and speaker bios.

SPEAKERS INCLUDE:
Kimberly Morgan, senior marketing account manager at St Joseph’s Hospital in St. Paul, MN
Chris Bevolo, president and founder of Interval

Member Fee: $

Student Fee: $

Non-Member Fee: $

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