Date: 04/14/2010

Location: Atlanta, Georgia

Details:
Today's healthcare marketers understand marketing's strategic role, and are examining the best way to get there. In doing so, they face numerous challenges, and opportunities, including:
• Balancing strategic and tactical demands, taking ownership of customer demands, and determining priorities in a time of limited resources
• Demonstrating what marketing has to offer in terms of program and service development, experience enhancement, pricing strategy, and distribution
• Balancing traditional marketing approaches with Web-based tools and other new media
• Responding to heightened demands from consumers and physicians for better communication and service
• Assessing, strengthening, and tracking marketing efforts and ROI
Join your colleagues in exploring these issues and more at the Fifteenth National Forum on Customer Based Marketing Strategies.

Member Fee: $

Student Fee: $

Non-Member Fee: $

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